Clube dos 10x (By Edson Rigonatti)
This area groups use cases about Clube dos 10x (By Edson Rigonatti). Each use case solves a specific situation.
Exclusive prompts based on Edson Rigonatti's Clube dos 10x lessons, taught by one of Brazil's most respected venture capital investors. 17 thought leaders share practical frameworks for scaling a company from zero to 100 million dollars — covering product-market fit, fundraising, corporate governance, M&A, and building a talent machine. Each use case matches a specific program lesson, with prompts that apply the concepts directly to your business.
Who this area is for
Founders and CEOs of startups at any stage (from pre-seed to Series B), entrepreneurs who want to scale their business with proven methodology, scale-up executives, angel investors and VCs looking for evaluation frameworks, innovation ecosystem mentors, and professionals who follow or participate in Clube dos 10x.
Frameworks and methodologies
Maturity Assessment (diagnose where your company stands against the 10x fundamentals), 90-Day Action Plan (quarterly planning focused on execution and measurable results), Simulated Mentorship (AI plays the role of the thought leader to guide your decisions), Lean Startup (fast hypothesis validation with MVPs and build-measure-learn cycles), OKRs (objectives and key results to align the entire company), Unit Economics (unit-level metrics like CAC, LTV, and payback to measure business health).
Use cases in this area
AI as Infrastructure
Learn to integrate artificial intelligence as business infrastructure, going beyond the chatbot. With Rodrigo Pinto (Social Prompts), discover how to use AI to automate operations, scale product, and create real, defensible competitive advantage in your startup.
Clube dos 10x Principles
Internalize the 12 principles that separate high-growth startups from those that stagnate. With Edson Rigonatti, apply fundamentals like price vs value, proprietary distribution, Rule of 40, and profitability to your business. Prompts to diagnose where you are and what needs to change on the journey from 0 to 100 million dollars.
Corporate Governance
Structure your startup's governance to grow safely and attract investors. With Alexandre, learn to build and manage an effective board, define director roles, organize corporate structure, and implement compliance practices that protect and add value to the business.
Customer Success
Build a Customer Success operation that reduces churn and grows NRR (Net Revenue Retention) at scale. With Lui, learn to structure health scores, intervention playbooks, and expansion processes that turn CS into a recurring revenue engine.
Founder Personal Growth
Develop yourself as a leader and a person to unlock your startup's growth. With Ana Rezende, explore Learning Agility, deep self-awareness, the hero's vicious cycle, and why the first bottleneck of every startup is always the founder. Prompts for reflection, diagnosis, and personal evolution.
Fundraising
Systematize the entire venture capital fundraising process, from preparation to closing. With José Bernardoni (Outcast Capital), learn to build an investment thesis, prepare a data room, run an efficient roadshow, and negotiate terms. Prompts that guide every step of the round.
Go to Market
Build and scale your B2B sales machine with a structured go-to-market strategy. With Giovane (Giovanni Salvador), learn to define ICP, choose acquisition channels, assemble a sales team, and create repeatable sales processes that accelerate revenue.
Legal
Master the legal aspects of the entrepreneurial journey, from corporate incorporation to due diligence. With Rodrigo Menezes and Fabiana Fagundes (FM/Derraik), understand how to protect intellectual property, structure investment contracts, and avoid common legal pitfalls at each stage.
M&A: Mergers and Acquisitions
Know when to buy, when to sell, and how to structure deals that create real value. With Anderson, learn to evaluate acquisition targets, run due diligence, negotiate terms, and integrate companies post-merger. Prompts for every stage of the M&A process for startups and scale-ups.
Operations
Structure scalable operations that work without relying on heroes. With Fabio Flaksberg (Omie), learn to identify post-PMF bottlenecks, create convergence processes, define operational metrics, and scale the company without losing delivery quality.
PMF: From 0 to 1MM
Find Product-Market Fit and reach your first million in ARR using the 5 Building Blocks. With Guilherme Lima, learn to validate the market, build a product with an atomic growth unit, define the AHA moment, structure the business model, and assemble the right team over an 18-24 month timeline.
Product
Master product management across 7 layers, from strategic vision to daily delivery. With Joaquim Torres (Gyaco), learn why a roadmap is not a vision, how to prioritize with clarity, align stakeholders, and build products customers love and pay for. Prompts for every layer of the playbook.
Product-Market Fit and Series A
Validate Product-Market Fit with metrics and prepare your startup for Series A. With Pat Osório (Birdie), learn which product indicators prove PMF to investors, how to structure a growth narrative, and what Series A funds actually evaluate before investing.
Talent Machine
Build an exceptional team using the 5 gears of the Talent Machine: Culture, Get, Grow, Keep, and Leadership. With Ana Rezende, learn to hire right, develop people, retain key talent, and adapt your leadership style across the 4 founder archetypes.
Thought Leadership
Build personal authority and position yourself as a reference in your market. With Mary, learn to craft a thought leadership narrative, choose distribution channels, generate content that demonstrates expertise, and turn visibility into real business opportunities.
Toward Series B: From 10 to 100MM
Scale from 10 to 100 million dollars without breaking the company along the way. With Marcelo Lombardo (Omie), learn about product evolution, go-to-market expansion, effective delegation, senior hiring, culture preservation, growth fundraising, strategic M&A, and founder personal liquidity.
VC Mindset
Understand how VCs think, what they actually evaluate, and how to prepare for every investor interaction. With Isa, learn the decision criteria of venture capital funds, how to build relationships before asking for money, and what separates founders who receive a term sheet from those who do not.
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