What it does
Customers do not buy your product — they hire it to get a job done. When you understand what job the customer is trying to accomplish, you can improve the product in ways traditional research would never reveal. This prompt applies a discovery methodology that uncovers the real jobs driving the purchase, the alternatives customers considered, and the success criteria they use to judge whether it worked. Use it when you want to innovate on product but do not know where to start, when the features you ship do not generate the expected impact, or when you want to understand your customers at a deeper level.
When to use
- Customers do not buy your product — they hire it to get a job done
- When you understand what job the customer is trying to accomplish, you can improve the product in ways traditional research would never reveal
- This prompt applies a discovery methodology that uncovers the real jobs driving the purchase, the alternatives customers considered, and the success criteria they use to judge whether it worked
- Use it when you want to innovate on product but do not know where to start, when the features you ship do not generate the expected impact, or when you want to understand your customers at a deeper level
What you will get
A structured result ready to use, personalized for your context.