Customer Feedback and Surveys

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Collect feedback that actually reveals what to improve in the product and customer experience. These prompts help you create NPS and CSAT surveys that generate actionable insights, run discovery interviews, and turn feedback into prioritized improvements.

Who this area is for

Product managers, Customer Success Managers, UX researchers, founders, quality professionals

Frameworks and methodologies

NPS Survey Design (Net Promoter Score survey design: when to send, how to ask, how to analyze), JTBD — Jobs to Be Done Framework (Jobs to Be Done framework: understanding what the customer actually hires your product to do), VoC — Voice of Customer Analysis (Voice of Customer analysis: categorization and prioritization of feedback), CSAT — Customer Satisfaction Score (customer satisfaction score: point-in-time measurement of specific experiences)

Prompts in this use case

Create Satisfaction Surveys That Drive Real Results

If your satisfaction survey produces a score that lands on a dashboard and nobody does anything with it, it is wasting both the customer's time and yours. Surveys that work are sho

satisfaction surveyNPShow to measure satisfactionNPS survey+3

Discover the Job Your Customer Is Trying to Get Done

Customers do not buy your product — they hire it to get a job done. When you understand what job the customer is trying to accomplish, you can improve the product in ways tradition

Jobs to Be Donewhy customers buyproduct discoveryreal customer needs+3

Measure Customer Satisfaction at the Right Moment

Sending a satisfaction survey once a quarter captures a point-in-time opinion, not the real experience. The right moment to measure satisfaction is right after the experience you w

contextual researchCSATmeasure satisfaction in the momentcontextual feedback+3

Turn Scattered Feedback Into an Action Dashboard

Customer feedback arrives through email, surveys, tickets, social channels, and sales conversations — and in most companies it sits scattered, with no one consolidating it. This pr

feedback dashboardhow to organize feedbackcustomer feedbackfeedback-driven actions+3

Understand What Your Customers Really Think of You

Satisfaction surveys capture a score, but they don't capture the real sentiment behind it. When a customer gives you a 7, what does it mean? Are they happy? Disappointed? Indiffere

voice of customerfeedback analysiswhat customers thinkcustomer sentiment+3

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